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CNN Story Shows How College Hunks is More Than a Moving and Junk-Hauling Franchise

Posted Jun 27th, 2014

Cesar Larios’ kind act toward an elderly woman goes viral

Cesar Larios became a "human bench" for Rita Young, a resident of a senior center in Florida. Cesar showed the world how College Hunks is much more than a leading moving and junk-hauling franchise.

Cesar Larios became a “human bench” for Rita Young, a resident of a senior center in Florida. Cesar showed the world how College Hunks is much more than a leading moving and junk-hauling franchise.

College Hunks Hauling Junk is bigger than the sum of its parts — much more than the nation’s fastest-growing moving and junk-hauling franchise. It may surprise you to know that the essence of our brand is perhaps best illustrated by a humanitarian act by a College Hunks mover inside a senior living center.

Simply stated, College Hunks Moving Junk is about helping others. Here’s the story of how Cesar Larios, a College Hunks mover and student at The Art Institute of Florida, helped an elderly woman in distress. It made national news.

In spring 2014, Cesar was inside an elevator with Rita Young, a 79-year-old resident, when the elevator got stuck. Rita started to worry — she didn’t think she could stand long enough to be rescued. So Cesar dropped to his hands and knees to turn himself into a human bench.

A snapshot was put on Facebook and quickly went viral, warming hearts around the world, and picking up national media coverage on CNN in the process. We were wowed by the response — but we weren’t surprised by the event. Cesar is a great guy, and when he dropped to his hands and knees to offer support, he was doing the very thing that sets the College Hunks franchise apart: making a situation that could have been tense fun instead.

Cesar’s everyday heroism, strong character and helpful spirit perfectly illustrate the College Hunks brand, and there are hundreds more movers just like him working for us. We think it’s one of the reasons why College Hunks Hauling Junk is the nation’s fastest-growing moving and junk-hauling franchise. Our franchise system has more than doubled in size since 2010, and we continue to grow the brand nationwide.

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