How Big is the Industry?
College Hunks is part of a more than $10 billion industry
College Hunks Hauling Junk offers moving, junk-hauling and packaging services to its customers. The moving and packaging industries alone generate $10 billion a year, according to the American Moving & Storage Association. While there are no reliable figures for the size of the junk-hauling industry, we know from experience that there is tremendous demand for the service. The first College Hunks Hauling Junk business in Washington, D.C., became a million-dollar business in two years on the strength of junk hauling alone.
The American Moving & Storage Association estimates that there are about 7,000 companies operating at 14,000 locations and employing more than 120,000 people to provide services similar to those offered by College hunks Hauling Junk.
The demand is that huge. In addition to homeowners, businesses of all types — including offices, property managers, real estate agents and building contractors — frequently need to move or need to get rid of outdated computer equipment, files, furniture and even construction debris.
The good news for our franchisees is that the market is also highly fragmented, which means that a well-branded and professionally run company has an opportunity to quickly win market share.
College Hunks Hauling Junk has become one of the fastest-rowing franchises in America because of superior branding and superior service. Our name is catchy, and our bright-orange trucks are impossible not to notice. We also hire ambitious young people who enjoy being part of a team that serves customers — and who have what it takes to become future leaders. That means that when customers hire us, they are impressed, and they start telling their friends.
People are impressed because they don’t expect much from movers and junk haulers, and when we show up with smiles, uniforms and a great attitude, it puts customers at ease.
Carl Carter, who owns the College Hunks Hauling Junk franchise in Jackson, Mississippi, says that the sense of friendly professionalism that permeates the business makes the branding even stronger. One of the company’s core principles is to be “always branding.”
“That doesn’t mean always branding the company — it also means branding yourself in your personal life and your professional life. With our name, and what we wear and the trucks, people watch you. I have people smiling and laughing when we drive by. I don’t know if they are laughing at me because I am not a hunk,” jokes Carl, who is 52. “The point is, people notice you. I work hard to create a fun and enthusiastic team environment with a collegiate environment, and customers see that and they like it. Our guys enjoy what they are doing, and they take the extra step to delight the customer. People remember it.”