How College Hunks HQ Delivers Work to Franchisees
National call center and award-winning website deliver customers to our moving franchises and junk-hauling franchises
When Omar Soliman and Nick Friedman decided to make College Hunks Hauling Junk a national company, they made another big decision — picking themselves up from their Washington, D.C., roots and establishing the College Hunks headquarters in Tampa, Florida. They made the move because Tampa is a hotbed for call center professionals, and they knew that an exceptional call center would provide a slew of advantages for franchisees.
They also knew that by pairing a strong call center operation with a great website, they could generate sales leads for franchisees and help close deals. At the same time, they’d make the business easier to run and develop an even stronger national brand.
The College Hunks Hauling Junk Franchise Call Center
College Hunks Hauling Junk franchisees don’t have to worry about fielding a constant stream of calls from potential customers seeking estimates. As a franchisee, you won’t have to worry about missing a potential job because you were serving a customer or your employees and weren’t available to take a call. The College Hunks Hauling Junk Sales and Loyalty Center fields calls from customers nationwide, seven days a week, and schedules jobs for franchisees.
Here are some of the advantages:
Professional customer service: Our Sales and Loyalty Center is overseen by call center pros with decades of telephone sales experience. They coach our dozens of customer service representatives on how to build rapport with customers, explain the College Hunks Hauling Junk value and book jobs on behalf of our franchisees. Our close rates far exceed industry norms. When a customer calls 1-800-JUNK-USA, we immediately determine the College Hunks Hauling Junk franchisee territory in which they are located, access the schedule for that franchise, then book the job. You don’t have to worry about sales — we handle it for you.
Call Center saves money and time for franchisees: Thanks to our call center, franchisees don’t have to staff the phones on their own. When you are first starting, that means you don’t have to worry about missing calls when you are helping on a job or are out marketing your business in the community. It also means you don’t have to worry about hiring someone to answer calls for you. The Sales and Loyalty Center is staffed seven days a week to book jobs for franchisees. The center saves you time and money by eliminating the need to staff phones at your business, and hire and train a customer service representative. That allows you to focus your energy on other avenues for growth.
Building a national brand: Our call center also makes our marketing more effective, All of our trucks are emblazoned with 1-800-JUNK-USA. The trucks are hard to miss, and the phone number is easy to remember. The phone number sticks in your brain, so when a customer is ready to hire a mover or a junk removal company and they see your truck drive past, they’ll remember who to call.
Flat fees set us apart: Some of our competitors also offer a call center for franchisees — but they charge an ongoing percentage of revenue for the service. For instance, one competitor charges franchisees 7% of gross revenues for their call center. That’s on top of 8% royalties. College Hunks Hauling Junk’s call center fee is designed to pay for an excellence service for franchisees, not to be a profit center for us. Our flat fee allows you to keep a larger percentage of your revenue as you grow. You also do not pay the flat fee during your first 6 months of business helping you manage your expenses at start-up and hit positive cash flow faster.
Award-winning website helps customers find your moving franchise
College Hunks Hauling Junk also has an award-winning website that is easy for customers to find when they search for our services online — and it keeps getting better. Search engine traffic — the result of customers searching for moving or junk-removal services — has increased significantly in 2014, as has the number of jobs booked online.
This is a big, big deal, because a website that is easy to find online is the key to connecting to customers who want your service, but might not be familiar with your company. When you’re starting your business, it’s a huge advantage, because customers will want to learn more about you, and they will discover a treasure trove.
eBooks that build customer trust and generate sales
People who are moving a home or a business often have a lot of questions, and to answer those questions, we literally wrote the book on junk hauling and moving. Visitors to collegehunkshaulingjunk.com can download two free eBooks: “Your Ultimate Guide to Spring Cleaning” and “Your Ultimate Guide to Moving and Junk Removal.” The books contain a ton of practical advice, like “How to select a reputable moving company,” “How to decide what items not to take to your new home or office,” and “Checklists to help you prepare for a stress-free moving day.” The content lets potential customers know that College Hunks Hauling Junk is a professional brand that they can trust. Also, since people who download the eBooks must first fill out a contact form and indicates the service they need, the eBooks empower our franchisees’ email marketing efforts.