What Is College Hunks?
The country’s fastest-growing moving franchise and junk-hauling franchise
With a name like “College Hunks Hauling Junk,” it may surprise you to know that the essence of our brand was best illustrated inside a senior living center. In Spring 2014, Cesar Larios, a College Hunks mover and student at The Art Institute of Florida, was inside an elevator with a 79-year-old resident when the elevator got stuck. The resident started to worry — she didn’t think she could stand long enough to be rescued. So Cesar dropped to his hands and knees to turn himself into a human bench.
A snapshot was put on Facebook and quickly went viral, warming hearts around the world. We were wowed by the response — but we weren’t surprised by the event. Cesar is a great guy, and when he dropped to his hands and knees to offer support, he was doing the very thing that sets College Hunks apart: making a situation that could have been tense fun instead.
College Hunks Hauling Junk is the nation’s fastest-growing moving franchise and junk-hauling franchise, and we serve both residential and commercial customers. Our business started in 2003, and we began franchising in 2006. Our franchise system has more than doubled in size since 2010, and we continue to grow the brand nationwide.
The moving and junk-hauling industry is huge — the American Moving & Storage Association estimates the industry generates $10 billion a year. The industry also is highly fragmented, with many small providers competing for business. College Hunks Hauling Junk has been able to rapidly grow by providing a complete, low-cost system that helps franchisees win customers and generate outstanding word of mouth.
The moving and hauling industry is a great investment for someone who has good people skills, who understands how to manage people and who wants to scale a business with lots of demand for service. It’s stable, and customers often trust franchised brands more than they do independent movers or haulers— for good reasons: Franchise brands are often more consistent, and they are backed by support and oversight.
Our core values help drive our franchisees success. We have 4 core values that have been critical to the growth of this business. They are:
- Building leaders
- Always branding
- Creating a fun, enthusiastic team environment
- Listen fulfill and delight (the WOW effect)
The combination of our core values helps support our company mission and purpose which is to “move the world” both literally as a moving company, but also emotionally as a world-class leader in the customer service industry. Our franchise owners are working towards collectively becoming the largest employer of a collegiate workforce and a launching pad of entrepreneurship, bringing back the American dream.
Moving franchise opportunities: a much-needed service
Consistency of service is important because everyone has heard moving-day horror stories about movers who weren’t careful with a customer’s property, who were late, who seemed sketchy and, worse, who held the clients items hostage. Trust and care is a big deal in the moving industry, and our brand and our systems help put customers at ease. This also encourages customers to share their experiences to create a repeat and referral business cycle for our franchise owners.
That, coupled with the training and support that we offer franchisees, has helped us grow into a true national brand that has garnered national ratings, top-level reviews and national media attention. Average revenue for College Hunks Hauling Junk franchisees grew 30% from 2012 to 2014, and we expect substantially more growth as we continue to grow our national brand.
A Day in the Life of a franchise owner
Big and growing brand awareness
The brand itself is a major asset for our franchisees. “College Hunks Hauling Junk” is an immensely catchy name, and it does a great job of getting you noticed. When Omar Soliman and Nick Friedman first got the business going in the Washington D.C. suburbs, the name even caught the attention of The Washington Post and earned the brand a write-up in one of the nation’s biggest newspapers. And our brand continues to capture a lot of attention. We’ve been featured on The Oprah Winfrey Show, ABC’s Shark Tank, HGTV’s House Hunters, AMC’s The Pitch, Bravo’s The Millionaire Matchmaker, as well as in The Wall Street Journal, The New York Times, USA Today, Time magazine, The Huffington Post and more. Our repeated appearances on national television and in national publications have built brand awareness even in markets where we don’t yet have franchisees.