Why is Our Marketing Best in Class?
College Hunks marketing plans win national awards, generate results
College Hunks Hauling Junk has a catchy and irresistible brand and has been repeatedly featured on national television shows. That sort of exposure is invaluable for our franchisees, because it has introduced millions of potential customers to our brand. But when it comes to our overall marketing strategy, national TV exposure is just the icing on the cake.
College Hunks Hauling Junk has won three national awards from the American Marketing Association for our branding, website and marketing campaigns. We’re recognized for being excellent at generating leads for our franchisees, for providing systems that turn initial customers into fans who will hire us again and tell all their friends to do the same.
This is important — businesses that excel at lead generation and customer retention generate more revenue and are easier to sustain over time. A College Hunks franchise has a significant advantage in the marketplace compared to an independent operator, and we believe we are even more advanced than other national chains.
Everything about the brand is designed to help you get noticed. It starts with the name — College Hunks Hauling Junk — which sticks in your brain. It continues with our trucks, which are bright orange and impossible to miss, and with our professional uniforms and culture of teamwork. The brand is strong, and it’s supported by an exceptional marketing plan.
College Hunks Hauling Junk franchisees receive a detailed Marketing Gameplan when they join the franchise. We show franchisees how to find customers, how to make it easy for customers to find you, the most effective ways to network with people who can refer business your way, and ways to build the brand further in your market.
We also provide budget projections that give you an idea of what it might take to effectively market your business, broken down into different categories. For instance, to find customers, we recommend a mix of paid advertising (direct mail, email campaigns, TV and radio, other direct marketing), guerrilla marketing activities like parking a truck and waving at people near a busy intersection, and outreach (such as presentations to groups of people who can refer business).
Each of those categories of “find your customer” marketing techniques is further broken down into smaller categories. For instance, we have six specific suggestions for guerrilla marketing, and each of those six has a recommended budget, tips for the best way to use the technique and a projected ROI. We consult with our franchise owners on their marketing budget just like a financial advisor consults on a stock portfolio.
How much does it matter?
None of the techniques is especially difficult — if you have a plan to follow. The fact that we have a sophisticated, detailed and proven plan is what makes our marketing excel. It’s as if your competition was a pee wee football team, and you showed up with an NFL playbook.
More than 70% of our customers have said that our name played a major role in their decision to call us rather than our competition. The bright orange-and-green branded trucks elicit smiles, double-takes and cheers. Our friendly, trustworthy employees are so well-liked that kids are known to ask them for autographs. When kids start asking your employees for autographs, you know you’ve got a great brand.