Co-founder Nick Friedman discusses mission and branding for Inc. Magazine
Nick Friedman explains why successful organizations go above and beyond the mission of making money
Nick Friedman, Co-Founder and President of College Hunks Hauling Junk & Moving, was recently invited to participate in an Inc.com video series called The Playbook, in which founders, CEOs and other successful entrepreneurs share their advice on building successful organizations. These short videos cover various industries, including junk hauling and moving.
In this first video, Friedman explains the College Hunks mission to Move the World and always make a positive impact in people’s lives, and how that translates into business success.
In this second video, Friedman shares the importance of having a clearly identifiable brand and making sure it is upheld throughout the entire organization, and why any breakdown in a company’s branding can lead otherwise-successful organizations to fail.
Friedman and the College Hunks Hauling Junk & Moving team follow this playbook and more every day, which accounts for the tremendous growth the company has experienced in recent years. After starting out with one franchise in 2008, we have expanded to nearly 100 locations nationwide, with more opening every month.
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