THEIR WORDS, NOT OURS.
Every prospective franchisee gets to speak directly with existing owners during the discovery process. No scripts, no handlers, no cherry-picked testimonials. Here’s a preview of what you’ll hear.
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WHAT FRANCHISEES ACTUALLY SAY.
During the discovery process, you’ll speak with real franchise owners. Here are the themes that come up most often.
Speak directly with existing franchisees. Unscripted, unmonitored conversations with real owners.
Corporate, military, education, healthcare, tech. Industry experience is not required or expected.
Visit HQ, meet the team, and see the operation firsthand before making any commitment.
WHAT OWNERS ACTUALLY SAY.
During the discovery process, you’ll speak with real franchise owners who made the same decision you’re considering.
The best due diligence is a conversation with someone who’s already done it. College HUNKS doesn’t hide its franchisees behind a PR team. During the discovery process, you’ll speak directly with owners at different stages, in different markets, with different backgrounds. Here’s what they tend to say.
ON THE SYSTEM
The most common theme: the system works when you follow it. Franchisees who lean into the playbook, the coaching, and the tech stack consistently outperform those who try to reinvent the wheel. The infrastructure is the product. Your job is to trust it and lead your team.
These summaries are a starting point. During the discovery process, the franchise team will connect you with owners who match your background, market type, and stage of interest. You’ll have unscripted, unmonitored conversations. Ask the hard questions. That’s what the calls are for.
On the culture
TALK TO THEM YOURSELF
These summaries are a starting point. During the discovery process, the franchise team will connect you with owners who match your background, market type, and stage of interest. You’ll have unscripted, unmonitored conversations. Ask the hard questions. That’s what the calls are for.
“The brand gave us a system. The culture gave us a team that actually wants to show up.”
Franchisees who lean into the coaching relationship and the operating playbook consistently outperform those who try to chart their own course. The system is the competitive advantage.
How the franchise works.
Two revenue streams, one set of operating costs, and the system behind the trucks.
Revenue data straight from the 2026 FDD. Averages, ranges, and what drives the performance.
THREE THEMES FROM VALIDATION CALLS.
The system works
Franchisees who follow the playbook, coaching, and tech stack consistently outperform. The infrastructure is the product.
Culture drives retention
The H.U.N.K.S. values are a hiring filter and training framework. Teams with a shared identity perform better across every metric.
Support is real
The call center and business coach are the two most-cited support elements. Not just week one. Ongoing.
FROM TRUCK DRIVER TO MULTI-MILLION DOLLAR OWNER.
Some owners didn’t start with a business background. They started with a work ethic and a willingness to follow the system. Here’s what that trajectory actually looks like.
ADRIAN THOMAS
Adrian started at College HUNKS at 19, driving a 26-foot truck. The brand saw potential in him and promoted him to business coach in his early twenties. By 26, he was running a multi-million dollar franchise operation. His story isn’t about luck. It’s about a system that identifies leaders and gives them room to grow.
“I love College Hunks because of the opportunities it provides, including the opportunity to grow, to serve the community, and to run a multi-million dollar operation at 26 years of age.”
“I don’t forget when people believe in me, and I’m forever grateful for that trust.”
THE PLAYBOOK WORKS.
Owners who follow the system consistently outperform those who try to reinvent it. The infrastructure, coaching, and franchisee network are what set this apart from going it alone.
ANNE & TODD SMITH
Anne and Todd didn’t just buy a franchise. They bought into a network. What surprised them most wasn’t the systems (though those exceeded expectations). It was the willingness of other owners to pick up the phone and help.
“College Hunks provides excellent systems and a comprehensive playbook, which has been crucial for our success.”
“We were particularly surprised and impressed by the willingness of other franchisees to offer support and a helping hand.”
AMANDA COOK
Amanda came to College HUNKS looking for a business with a real identity. Not just a logo on a truck, but a culture that actually drives performance. What she found was a brand that invests heavily in developing its people from the inside out.
“The brand’s significant investment in developing its people, teaching the importance of culture and core values, and building leaders is what truly distinguishes them.”
BUILD THE BUSINESS. KEEP THE LIFE.
Financial freedom sounds like a buzzword until you meet someone who coaches their kid’s soccer team on a Tuesday afternoon because the business runs without them in the truck.
BOBBY DOOLEY
Bobby built a successful College HUNKS franchise and gained something the P&L doesn’t measure: time with his family. He coaches his kids’ teams, shows up for their events, and credits his staff and the brand’s systems for making that possible. The business runs. His life runs better.
“Thanks to my amazing staff, I have more time for my three children, being involved in their lives, and coaching their teams.”
“Without College Hunks, I would not have the life I enjoy today.”
WHAT THEY WISH THEY’D KNOWN SOONER.
Every owner had doubts before signing. The ones who made it will tell you the same thing: stop overthinking and start operating.
ARMON PROVO
Armon and his wife Michaela took over their St. Louis franchise in 2021 at age 25. He came from financial advising; she’d been with the brand since college. They stripped the team from 20 to 4, rebuilt the culture from scratch, and broke $2M in year one (a first for that location). Now running 10 trucks, they’ve been named to the Inc. 5000 fastest-growing companies list two years running.
“We stripped it down to four employees. We were like, we’re going to build this the way we want to. If you don’t build a solid foundation, cracks start to form very quickly.”
Gross sales figures referenced in owner stories are consistent with ranges disclosed in Item 19 of the 2026 CHHJ Franchise Disclosure Document. Past performance does not guarantee future results. New franchisees may earn less.
BOBBY DOOLEY
Bobby’s advice for anyone evaluating the franchise: the systems, processes, and brand are already built. You’re not starting from scratch. You’re stepping into a proven model with a nationwide network of partners who genuinely want to see you succeed.
“If you’re looking for an opportunity to build and grow a business, College Hunks is the place to be.”
DIFFERENT PATHS. SAME PLAYBOOK.
Army pilots, viral entrepreneurs, corporate refugees, international founders. The system works for people who work the system, regardless of where they started.
JEFF MOSS
Jeff went from flying Army helicopters to running a College HUNKS franchise. After a corporate layoff, he found that the leadership discipline and mission focus from his military career translated directly into building a business. Veterans don’t just fit in this model. They thrive in it.
ERICA FINE
Erica didn’t just build a successful franchise in a male-dominated industry. She built one that went viral. Her story resonates with anyone who’s been told this business “isn’t for them.” Turns out the system doesn’t care about your gender. It cares about your work ethic.
MAGNUS
Magnus came to the U.S. from Iceland and built a 7-figure College HUNKS operation. No family business connections. No industry background. Just a willingness to follow the franchise playbook and outwork the competition in a brand-new market.
HEAR IT DIRECTLY.
READY TO HEAR IT FOR YOURSELF?
During discovery, you’ll speak directly with owners who match your background and market interest. No scripts. No handlers. Just real conversations.
Talk to real owners.
During the discovery process, you’ll speak with franchisees who made the same leap. Book a call to start the conversation.
